Nov 8, 2017 | General Financial Sector Information
Mobile banking has become an integral part of our lives, enabling us to pay bills, transfer money, purchase airtime and carry out a host of other transactions. There are several offerings on the market, each of which is accessible through a unique code called a USSD...
Nov 8, 2017 | General Financial Sector Information
Rebranding of Financial Institutions In an ever-changing, competitive environment in which financial institutions have to constantly vie for the attention of clued-up and tech-savvy consumers, rebranding or refreshing one’s public image or brand is no longer a luxury....
Nov 8, 2017 | General Financial Sector Information
Staff uniforms are considered an important part of a financial institution’s brand. They serve many purposes, chief amongst which is providing uniformity amongst staff who all have different standards when it comes to dress sense. Uniforms are also a way of providing...
Nov 8, 2017 | General Financial Sector Information
Bank Pay-Off Lines A pay-off line or tag-line is a clarifier – an institutional positioning line – that captures the essence of the brand. It expresses the brand’s meaning in a way that is easy to recognise and remember. A great tag-line should become a powerful...
Nov 8, 2017 | General Financial Sector Information
Name changes of banks in Zimbabwe are usually on account of two reasons: first, to reflect the name of new owners following an acquisition, or simply to rebrand and refresh the name in order to make a clean break with the past because sometimes names evoke bad...
